Cape Town Air Access has been adjudged overall winner of the Routes Africa Marketing Awards 2018. The event was held in Accra, Ghana, during Routes Africa 2018 hosted by Ghana Airports Company Limited (GACL) led by Mr. John Attafuah, Managing Director, GACL.
Ghana’s Deputy Minister for Aviation, Mr.Kwabena Darko-Mensah, on behalf of the State’s Minister for Aviation, H.E. Hon. Cecilia Dapaah presented the award to the overall winner at a colourful Gala night laced with sensational Ghanaian cultural and exciting displays.
The overall winner was selected from winners of three different categories which include Destination Marketing Award, 4-20 Million Passengers Award, and Under 4 Million Passengers Award.
Cape Town Air Access won the Destination Marketing Category, Cape Town International Airport won the 4-20 million passengers category, while Abidjan International Airport won the under 4 million passengers category.
Routes Africa says the Cape Town Air Access has assisted its local airport in establishing 13 new routes and the expansion of 17 existing routes, doubling the seat capacity at the airport.
“The success of the project is reflected in the international terminal passenger growth: a 9% growth recorded in 2015, 16% growth in 2016, and an exceptional 20% growth for 2017 in two-way passengers,” Routes states, adding: “This has contributed an extra 300 million US Dollars in direct tourism spending to the local economy. International cargo has also seen a phenomenal 52% growth during 2017 due to the added belly freight capacity.”
Routes Africa says collaboration sits at the centre of the success for Abidjan International Airport and Cape Town International Airport. “Their consistent global performance is attributed to a real collaborative approach with all stakeholders most importantly its key client – the airlines. Overall airport passenger numbers for 2017 grew by 6% with domestic passenger numbers growing by 3%, and international numbers by a staggering 22%,” it explains.
Routes Africa says airports are shortlisted either through the number of airlines votes they received through the Routes website or by achieving passenger and seat capacity growth based on schedule data. The winners were selected by four judges, including Wilken Bellmann, Head of Network Planning and Scheduling, SunExpress; Mike Seetaramadoo, Executive Vice President – Commercial, Cargo & Resource Optimization, Air Mauritius; Rosemary Ramakgapola, Manager, Alliances Africa and Middle East, South African Airways; and Richard Kyereh, Deputy Head of Commercial, Africa World Airlines.
Routes Africa says the overall winner is automatically selected to their category at the World Routes Awards in Guangzhou in September.