Airports: The Challenge Of Successful Customer Experience

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By Frederic Lamarche Airports are often considered as a source of anxiousness or discomfort. To improve efficiency, eliminate traveller stress and significantly revamp the service offered, they need to review their understanding of customer experience concerns and to deliver new solutions. There is a myriad of factors affecting customer experience: multiple touch points, multiple controls, long queuing, uncomfortable crowding, misdirected …

Customer Experience:  Competitive Edge For Africa In A Liberalized Market

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By Frederic Lamarche Liberalization of air transport is a huge milestone for African carriers. More than ever, they need to review and adapt their commercial, network and fleet strategies to cope with market constraints. And there is an emerging and strong trend which has been too often underestimated during the past decades till today and which will definitely be a …