IATA Announces Winner of 2021 FACE-UP Competition

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The International Air Transport Association (IATA) announced that Martina Brysch, from the University of Groningen, Netherlands is the recipient of the 2021 IATA FACE-UP award. FACE-UP is a competition for recent university graduates whose thesis is on the subject of innovation and transformation in air transport logistics (e.g. air cargo, supply chain management, mobility, IT solutions, etc.).

Brysch’s thesis addressed turning air cargo into a Physical Internet (PI), a new logistics concept that proposes goods be moved in easy-to-interlock intelligent containers, called PI containers, which are designed to optimally flow in hyperconnected logistics networks. PI has the potential to help achieve hyperconnectivity in the global freight logistics system, strengthening economic and environmental sustainability. The award was presented at the 14th World Cargo Symposium (WCS) in Dublin.

“Among many worthy candidates, I congratulate Martina for an outstanding achievement. Air cargo is growing at an impressive rate and it is great to see the next generation of air cargo professionals helping to drive innovation in the industry,” said Brendan Sullivan, IATA’s Global Head of Cargo.

A panel of judges from across the industry selected three finalists who presented at the WCS closing plenary for the audience to vote for the ultimate winner of the FACE-UP competition. The finalists were selected based on the innovation of their submissions and also the potential to transform air cargo. Tereza Bartlová (Brno University of Technology) and Craig Neal (University of New South Wales) were the other finalists.

The biennial IATA FACE-UP competition is part of IATA’s Future Air Cargo Executives (FACE) Program which was launched in 2013 with the aim of attracting, retaining and developing a bright and diverse pool of young talent, preparing them to become the next generation of leaders in the cargo industry.

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