Chief Executive of the oneworld airline alliance Rob Gurney and VP Corporate Communications at oneworld Ghim-Lay Yeo recently visited the Royal Jordanian headquarters where they met with RJ President/CEO Stefan Pichler and RJ’s VP/Commercial and oneworld management board member Basma Majali.
Gurney talked about the transformation the alliance, which marked its 20th anniversary recently, has been undergoing and the initiatives that are being rolled out as part of oneworld’s 2020 vision and that are designed to increase the alliance’s relevancy and value to member airlines and customers.
Among the new oneworld 2020 vision pipeline projects is the impending membership of Royal Air Maroc, aimed for implementation in early to mid-2020; it will be the first new full member in six years, and oneworld’s first African member carrier.
Gurney also said that the alliance unveiled a brand revamp, which is fresh, contemporary and more inclusive, reflecting the diversity of the alliance’s member airlines and their customers.
He added that the oneworld carriers are now working on a “digital revolution”, envisioned to enable customers flying on connecting flights among member airlines to be able to check-in, obtain boarding passes, track baggage, receive flight updates and pay for additional services through only one preferred airline app or website.
He added that partnering with the alliance members enables RJ to service passengers to over a thousand destinations and enables RJ to offer a more competitive proposition, delivering superior quality, smoother transfers, global coverage,more lounges, more miles and points to Royal Club members and greater support to RJ itself.