By Soumaya Ben Letaifa In 2017, Airlines globally posted US$38 billion after-tax profit representing US$9.27 average profit per passenger.The African industry improved profitability but is still making a net after taxloss of $100 million. Meeting rising expectations and boosting profitability requires new technologies and capabilities-and therefore new competencies (PWC report, 2019). There is a need not only to invest in …
